Industry Leaders Optimistic About Housing Market

09.06.2014 in News, Polling & Analysis News

Lemoyne, PA (June 9, 2014) – Nearly 200 of the state’s top real estate experts were surveyed to measure expectations on how well Pennsylvania’s housing industry will do in coming months.   Predictions are optimistic with more than half citing an increased demand for inventory. The same percentage of those surveyed believes home prices are rising, buyers are more motivated, and sellers are seeing multiple offers, according to a poll released by Keystone Analytics®.

FOR IMMEDIATE RELEASE
Contact: Jennifer Shockley
(717) 614-4298

Key findings include:

  • Buyers and sellers are enthusiastic and motivated. Fifty-six percent of respondents believe that sellers are more motivated to list their home for sale, while only 17 percent believe they are less motivated. Fifty-eight percent of respondents think that buyers are more motivated to purchase a home for sale, with only 15 percent saying that buyers are less motivated.Housing-Market
  • Leaders continue to be optimistic about future growth in housing. Fifty-seven percent believe that sales prices will increase over the next six months, while 47 percent believe new construction starts will increase, and 61 percent believe that multiple offer deals will increase. In addition, 58 percent of respondents believe that the housing market will improve over the next six months.
  • Housing inventory will increase and won’t stay on the market for long. Fifty-one percent of respondents believe that the amount of inventory available will increase over the next six months, while 51 percent also believe that the amount of time inventory will stay on the market will decrease over the corresponding period.
  • Interest rates and mortgage credit availability will hold steady. Forty-eight percent of respondents believe that interest rates will not change over the next six months, with 42 percent believing they will increase and five percent thinking they will decrease. In addition, 50 percent of respondents believe that availability of mortgage credit will hold steady, while 30 percent think it will increase.

Corbett Primary Victory Assured; Reelection Status Murky

29.04.2014 in News, Polling & Analysis News
Lemoyne, PA (April 29, 2014) – Republican Governor Tom Corbett appears assured of a primary victory over his relatively unknown opponent but stands a less likely chance of being re-elected in the fall, according to a poll released by Keystone Analytics®.

FOR IMMEDIATE RELEASE
Contact: Jennifer Shockley
(717) 614-4298

Pennsylvanians believe Governor Corbett should not be re-elected.

Corbett’s name recognition among likely general election voters stands at 32 percent favorable and 52 percent unfavorable. His primary election opponent, Bob Guzzardi, stands at only 2 percent favorable, while 87 percent of Pennsylvania Republican voters have never even heard of him. When asked if Corbett deserves to be reelected, 68 percent stated that it’s time for someone new.

Among the Democrats running to challenge Corbett in November, Tom Wolf is the clear frontrunner with 48 percent of likely voters giving him a favorable rating and only 11 percent deeming him unfavorable. In terms of favorable name recognition, Wolf leads his closest contenders, Rob McCord and Allyson Schwartz, by 19 points and 25 points respectively among all voters surveyed, and by 25 points each among registered Democrats. In a head-to-head general election matchup, 51 percent of voters surveyed said they would cast their ballot for the Democratic candidate, while 33 percent would support Corbett. Only 15 percent were undecided.

On the subject of issues in the news, 48 percent of likely voters support the idea of eliminating property taxes and replacing them with an increase in sales and personal income tax, 73 percent support imposing a severance tax on companies that extract natural gas in Pennsylvania, 46 percent support allowing same-sex couples to marry, 51 percent support making marijuana legal for medical use, and 58 percent support allowing private companies to sell alcohol in the Commonwealth.

Results are based on a live telephone survey of 503 likely general election voters and includes a +/-4.38 percent margin of error. Interviews were conducted on April 21-22, 2014. Full survey summary is available online.

54% of of voters who disapprove of the General Assembly support property tax elimination.
73% of voters support imposing a tax on companies that extract natural gas.
Data

Let Your Data Do the Driving

14.04.2014 in News

Are you struggling to maintain membership numbers and don’t understand why? Have you often wondered whether your “get-out-the-vote” activities actually result in new voter registrations or getting members to the polls? What about knowing who your “average” member is?

Every association maintains data on its members, whether it’s years in the business, continuing education courses completed, or event attendance. There is also a wealth of information, including voter files and census data that can help your association reach many of its strategic goals.

Let’s review a few examples:

  • Retain more members by defining an “involved” member. By pure definition, we might label a person who attends one or two association events per year as an “involved” member. But are they really? Further examination and analysis of records such as years in the business, committee memberships, and email open rate can yield a vastly different picture of what an “involved” member actually looks like. This information can be used in a variety of different ways, including to aid in member retention and determine members who are at-risk of leaving the association.
  • Locate your event for success. Consider the following scenario: for the past three years, you’ve planned a series of six seminars spread across the Commonwealth. Attendance varies greatly from site to site. The locations you thought would be popular, such as Philadelphia and Pittsburgh, have the lowest attendance. And locations you thought would have less registrants more than doubled expectations. How can you more accurately plan for future seminars? By taking your membership data and transforming it to a visual manifestation on a map, you can see where members actually live and work. You might be surprised to see that the majority of your membership lives in suburban Philadelphia and doesn’t want to drive into the city to attend an event. Knowing this information can help you determine the best locations to hold successful events in the future.
  • Target new donors to your political action committee. While political action committees are viewed in a negative light by some, they are a necessary and often crucial component to a successful association. By examining how much your members invest, how they give, and when they contribute, you can acquire key insights that will assist in developing an investment strategy. Additional research may show numerous members who contribute directly to candidates but not to your association’s political action committee. Knowing this information can assist in targeting potential investors and help to grow your association.

There is a myriad of data available to associations. Exploring the facts helps your association better understand its members and ultimately achieve its goals.

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Peduto Leads in Latest Pittsburgh Mayoral Poll

13.05.2013 in News, Polling & Analysis News

Lemoyne, PA (May 13, 2013) – In the race for Pittsburgh’s Mayor, Bill Peduto has increased his lead over former Auditor General Jack Wagner from two points on April 22nd to seven points late last week, according to a poll released by Keystone Analytics®.

Peduto leads with 39 percent of likely voters saying they’ll vote for him while 32 percent say they’ll vote for Wagner.  This lead, which is outside the margin of error of +/-4.9, indicates a surging Peduto but with the primary next week, 18 percent of voters are still unsure who they will vote for.

FOR IMMEDIATE RELEASE

Contact: Jennifer Shockley

(717) 614-4298

Both Peduto and Wagner have high name recognition, with Peduto at 96 percent and Wagner at 97 percent. But both have dropped considerably in favorability, with Peduto polling at 51 percent compared to 65 percent two weeks ago, and Wagner at 49 percent compared to 64 percent during the same timeframe.

In the ballot test by city district, Peduto holds a 10+ point advantage in Districts 3, 5, 6, 7, 8, and 9, while Wagner holds the same advantage in Districts 2 and 4. However, voters in Districts 1, 6, 9 are also the most undecided, with at least 25 percent of those surveyed saying they were unsure who they would vote for.

Although other candidates lagged by considerable margins, both Jake Wheatley and A.J. Richardson have gained some support in recent weeks, with 8 percent of voters saying they plan to vote for Wheatley and 1 percent for Richardson.

Results are based on a live telephone survey of 404 likely Democratic primary voters in Pittsburgh and includes a +/-4.9 percent margin of error. Interviews were conducted on May 7-8, 2013. Full survey summary is available online.

In the News

 

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Poll Shows Pittsburgh Mayoral Primary is a Toss Up

29.04.2013 in News, Polling & Analysis News

Lemoyne, PA (April 29, 2013) – The Pittsburgh Democratic Mayoral primary is a statistical dead heat between Bill Peduto and Jack Wagner, according to a poll released by Keystone Analytics®.

Current Councilman Bill Peduto leads former Auditor General Jack Wagner by two points, 38 percent to 36 percent, which is within the margin of error of +/-4.89.

FOR IMMEDIATE RELEASE

Contact: Jennifer Shockley

(717) 614-4298

Both Peduto and Wagner have high name recognition and favorability. Peduto stands at 97 percent total name recognition and 65 percent favorability, with Wagner at 96 percent total name recognition and 64 percent favorability.

Peduto has a 10 point advantage among 18-49 year-olds, while Wagner holds a 1 point lead among 50-64 year olds. The race has tightened considerably among those aged 65 and over, with Wagner holding a slight 4 point advantage over Peduto. Only three weeks ago, Wagner was up in that demographic by 16-points.

Peduto leads by 7 percent among female voters, while Wagner leads by 9 percent among male voters.

In the ballot test by city district, some distinct differences emerge. Peduto holds a clear lead in Districts 3, 8, and 9, while Wagner is strong in Districts 2 and 4.

Other candidates lagged by considerable margins, with 5 percent of voters saying they plan to vote for Jake Wheatley and less than 1 percent for A.J. Richardson.

Results are based on a live telephone survey of 401 likely Democratic primary voters in Pittsburgh and includes a +/-4.89 percent margin of error. Interviews were conducted on April 22-23, 2013. Full survey summary is available online.

In the News