Keystone Analytics® - Governor Wolf Budget Survey - Tobacco Tax

Voters Support Governor’s Plan to Tax Natural Gas Extraction and Tobacco

12.03.2015 in News, Polling & Analysis News

Lemoyne, PA (March 12, 2015) – While voters broadly favor Gov. Wolf’s goal of raising school funding and reducing school property taxes, the individual components in his first budget proposal received mixed reviews, according to a recent survey from Keystone Analytics®. Tweet: Voters Support Governor’s Plan to Tax Natural Gas Extraction and Tobacco http://bit.ly/1GwCXjK #PAbudget via @KeystonePA

A majority of voters support reducing the school property tax by increasing the sales and personal income tax and imposing a natural gas extraction tax. However, when individual components of the plan are tested, only 40 percent support raising the state income tax to 3.7 percent Tweet: 55 percent of Pennsylvanians oppose raising the state income tax to 3.7 percent http://bit.ly/1GwCXjK #PAbudget via @KeystonePA and voters are fairly split (47 percent support/50 percent oppose) on raising the state’s sales tax rate to 6.6 percent.

Eliminating sales tax exemptions was the most strongly-opposed proposal, with 77 percent of respondents not in favor of the plan. Of the 77 percent, 63 percent of respondents strongly opposed expanding the sales tax to cover previously exempt items like newspapers, non-prescription drugs and other products and services.

Only a natural gas extraction tax and a $1 per pack increase in the tobacco tax received a majority of support from respondents, with 68 percent supporting the gas tax Tweet: 68 percent of Pennsylvanians support a natural gas extraction tax http://bit.ly/1GwCXjK #PAbudget via @KeystonePA and 73 percent supporting the tobacco tax. Tweet: 73 percent of voters support a $1 per pack increase in the tobacco tax http://bit.ly/1GwCXjK #PAbudget via @KeystonePA

Two months into his first term as governor, 50 percent of respondents had a favorable impression of Wolf Tweet: 50 percent of voters have a favorable impression of @GovernorTomWolf http://bit.ly/1GwCXjK #PAbudget via @KeystonePA and 51 percent of respondents approved of his performance as governor so far.

Results are based on a live telephone survey of 500 likely general election voters and includes a +/-4.4 percent margin of error. Interviews were conducted on March 8-10, 2015. A full survey summary is available below and the complete survey results may be downloaded.

Media contact: Jennifer Shockley, 717.614.4298



Professionalism survey reveals perceptions about Realtors®

10.02.2015 in Membership Research & Development News, News

Realtors® and their clients are still mostly on the same page when it comes to how Realtors® are perceived professionally, according to a new study by Keystone Analytics®.

What gaps in perception do exist reveal opportunities for members to hone their craft and improve the quality of the service they provide to their clients.

The study revealed that:

  • Word of mouth and good customer service continue to be a Realtor®’s greatest marketing assets, according to homebuyers. Fifty-five percent of recent homebuyers indicated that they hired a Realtor® based either on a friend or family member’s recommendation or by using a Realtor® they had used in the past. Realtor®-focused marketing like TV, Internet, newspaper and social media advertising only connected four percent of respondents to a Realtor®, while 15 percent found a Realtor® through an open house or for sale sign. These statistics indicate that while these marketing tools are used by Realtors®, they are used more to promote listed properties than to promote the licensee listing them.
  • PAR members have not shifted much in their perceptions of the quality of the services they provided nor in what qualities they perceive customers value the most in a Realtor®. No major changes exist regarding the importance of various qualities that Realtors® believe customers think about when defining a professional Realtor®. Every measure of professionalism tested in 2010 and re-tested in 2015 charted similar measures of importance, with one exception – dressing appropriately and having a good personal appearance, which saw a 21 percent drop in members deeming that quality very important in determining how professional a Realtor® is.
  • Homebuyers who have used a Realtor® continue to be far more likely than not to have considered investing in a Realtor® to be worth it. In 2015 as in 2010, homebuyers were far more likely than not to give high marks to their Realtor® and express satisfaction with their home buying experience. Ninety-one percent of respondents were at least somewhat satisfied with their Realtor®’s work, compared to 88 percent of respondents in 2010. And 81 percent of Realtors® said they would be at least somewhat likely to use a Realtor® in the future, whether they used a Realtor® before or not. While opportunities for improvement exist, it is clear that many Realtors® continue to carry themselves well among recent homebuyers.

A follow-up to surveys first conducted in 2010, the current professionalism study serves as both an opportunity to identify trends in Realtor® perceptions in the marketplace, and to discern areas where Realtors® can make better connections with individual clients.

The survey interviewed 304 active members of the Pennsylvania Association of Realtors®, as well as 303 Pennsylvania residents who stated that they have bought or sold a home in the past two years. The full document of results is available online.

Pennsylvania Real Estate Firms in Business Longer than National Average

19.01.2015 in News, Polling & Analysis News

Lemoyne, PA (January 20, 2015) – Real estate firms tend to have more staying power in Pennsylvania compared to national averages, according to a recent survey conducted for the Pennsylvania Association of Realtors® (PAR).

Fifty-nine percent of firms owned by association members report their firms have been in business for at least 16 years, compared to just 46 percent of firms nationwide that have been in business at least as long. According to research collected by Keystone Analytics®, 69 percent of firms in Pennsylvania have been in business for at least 11 years, also outpacing the nationwide average of 55 percent of firms who make it to more than 10 years of business.

“Pennsylvania has a steady real estate market,” according to PAR President Ron Croushore. “It’s no surprise that firms here have a long history in their communities. This expertise and knowledge of the real estate market makes Pennsylvania Realtors® a valuable resource to home buyers and sellers.”

The survey also revealed that Pennsylvania real estate firms are less likely than firms nationwide to be confined to a single office. In the National Association of Realtors®’ (NAR) survey of firm owners nationwide, 81 percent of firms were identified as having a single office, where 70 percent of firm owners in PA had a single office. Twenty-four percent of Pennsylvania firms had at least two offices, compared to 19 percent of firms nationwide.

The online survey of Pennsylvania real estate firm managers compared the characteristics of real estate firms in the Commonwealth to firms across the nation recently surveyed by the National Association of Realtors®. The survey yielded a statistically valid response rate of 6 percent, with 165 Realtor® members identified as likely firm owners responding from a sample of about 2,700 members.

Media contact: Kim Wilkinson Shindle, Media Relations Manager, 717.561.1303 x3005

Sometimes You Get What You Pay For with Online Surveys

13.08.2014 in News, Polling & Analysis News

Sometimes You Get What You Pay For with Online SurveysSometimes you get what you pay for. While there are several software products on the market that allow users to produce online surveys, many times it’s better to hire a professional. So why should you choose Keystone Analytics® for your next survey?

Here are just a few reasons:

  • Save time and resources. While online software products provide templates and basic assistance in creating a questionnaire, you still have to do all the work, from writing questions to adding branding and tabulating the results. For an individual who is inexperienced in this arena, this can be a time intensive and exhaustive process. Keystone Analytics® offers a cost-effective and timely alternative. Our professional staff – with over five decades of experience in creating surveys – will write clear and concise questions, program the questionnaire online, send the survey to your target audience, and tabulate the results. Our process is quick, easy and efficient and allows you to focus on the important things, like running your company.
  • Professional analysis. How does the answer to question five relate to the results of question nine? Did women respond more favorably than men to question eight? Stop digging through pages of results, and let Keystone do it for you. We present our survey analysis in a clear and comprehensive manner, including an executive summary with relevant findings and accompanying charts and graphs. A professional analysis of survey results also yields additional analysis, such as a breakdown of data by multiple variables like age, income level, or geographic location as well as voting and census data. Our analysis is presentation-ready and appropriate for your next board meeting or strategic planning session.
  • Create action plan based on results. An online software program will provide you answers to questions, but where do you go from there? The true value of Keystone’s services is experienced through its comprehensive and broad scope of offerings. Rather than paying several different companies to create and manage diverse components, i.e., polling, analysis, consulting, direct mail and websites, our clients benefit from the economic advantages of shared services. This in-house, full-service approach allows Keystone to keep fees at competitively priced levels, and improves the quality of our work.

A well-designed survey and its results can help your company run more effectively. Contact Keystone Analytics® and let us help you today.

Pennsylvania Voters Support Legalization of Marijuana

07.08.2014 in News, Polling & Analysis News

Lemoyne, PA (August 7, 2014) – Although a majority of Pennsylvanians support the legalization of marijuana, it remains a controversial issue, according to a survey released by Keystone Analytics®.

Sixty-nine percent of voters in Pennsylvania would like to see marijuana legalized.

Sixty-nine percent of voters would like to see the legalization of marijuana, with 47 percent in favor of use for medicinal purposes only and 22 percent for any purpose. Twenty-seven percent believe that marijuana should remain illegal in the Commonwealth.

Pennsylvania voters were split regarding the recent court ruling allowing same sex couples to marry, with 44 percent opposed and 44 percent unopposed. At 60 percent, there was also a majority of support for allowing private companies to sell alcohol and liquor in the Commonwealth.

According to those surveyed, 59 percent of individuals believe that Pennsylvania is going in the wrong direction with 27 percent of voters thinking that the Commonwealth is moving in the right direction. When asked if their elected official should be re-elected or replaced with someone new, voters leaned towards the unknown with 65 percent choosing a new member of Congress, 53 percent choosing a new state senator, and 54 percent opting for a new state representative. Voters expressed support for term limits, with 82 percent of likely voters supporting the concept.

The top three issues on the minds of voters heading into the general election are: job creation and growing the economy (26 percent), reforming and reducing property taxes (21 percent) and increasing education standards and funding (21 percent).

Results are based on a live telephone survey of 500 likely general election voters and includes a +/-4.4 percent margin of error. Interviews were conducted on July 29-30, 2014. Full survey summary is available online.

Media Contact: Jennifer Shockley, (717) 614-4298. Follow Keystone Analytics® on Facebook & Twitter.

According to those surveyed, 59 percent of individuals believe that Pennsylvania is going in the wrong direction.
The top three issues on the minds of voters heading into the general election are: job creation and growing the economy, reforming and reducing property taxes, and increasing education standards and funding.